Lemmington Ltd. Re-Brands PEZ, The Home Depot, & eBay

October 18, 2016

Round 2, with Number 2 Made of Company Logos

Lemmington Ltd., the young and disruptive agency, is already at it again: this week, the company presented a second round of major company re-brands.

The agency’s eminent Founder, CEO, and Chief Design Officer, Ken Lemmington, offered these sage words:

At every minute of its existence, Lemmington leads the universe in actionable insights, incentivizing simplicity, brand alignment, and a paradigm-shift approach throughout the design process. Rockstars in Web 4.0, our designers leverage W3C HTML5 CSS3 ORM CMS technologies and curate UX for a sense of empowered innovation. We deliver deliverables by delivering on user engagement, unpacking mission-critical core competencies. We embrace materiality and economy through space and time. And we do it all with a hand-crafted back-end protocol.

Below, see Lemmington’s latest re-brands.

PEZ

PEZ Logos, Old & New

Left: old logo. Right: new logo.

Led by VP of Value Bill Vacuoso, a dedicated team re-branded the PEZ candy company. Vacuoso describes the design process:

The rounded rectangle shape screams “PEZ.” Any shopper would recognize that. So we destroyed the logo’s unnecessary ornaments, such as the hideously baroque “candy text,” until we reached perfection. Our simpler, fresher, and long-overdue identity system breathes new life into an antiquated brand. What’s more, our branding barely ever includes the company name. Shoppers will recognize PEZ candy by the rounded rectangle alone.

The Home Depot

The Home Depot Logos, Old & New

Left: old logo. Right: new logo.

Led by Senior Paradigm Shifter M. T. Head, a dedicated team re-branded The Home Depot. Head describes the design process:

The orange square screams “Home Depot.” Any shopper would recognize that. So we destroyed the logo’s unnecessary ornaments, such as the unapproachable stencil text, until we reached perfection. Our simpler, fresher, and long-overdue identity system breathes new life into an antiquated brand. What’s more, our branding barely ever includes the company name. Shoppers will recognize The Home Depot by the orange square alone.

eBay

eBay Logos, Old & New

Left: old logo. Right: new logo.

Led by Decluttering Manager Mindy Less, a dedicated team re-branded eBay. Ms. Less believes this design speaks for itself.

In Conclusion

Lemmington Partner Jorge San Serif chimes in with another summary of his company’s re-brands:

Get creativized! Lemmington activates envelope-pushing insights for makers, ideators, and everyone who crafts custom solutions with love. Innovate. Disrupt. Subvert.

This article is satire and does not represent real events or reflect the views of those at PEZ, The Home Depot, or eBay.

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